When it comes time for you to pick out a theme for your WordPress website, there are a couple things you should take into consideration. Often times, we jump into a theme that looks pretty without thinking about the backend or even how it fits into the future of our business.

Today, we are going to cover the three major questions that you have to ask yourself before picking your WordPress theme.

1). Deciding between free + premium

Let me just tell you, I have been on both sides of the road here. For a very long time, I focused on just using free themes because I was just a blogger not looking to monetize my website. It did not make any sense to me use a premium theme because what I needed was always a simple blog style layout. Easy decision.

However, when you consider your website in light of your business. It’s was a bit of a different story for me. I started off using free themes, but quickly realized that they lacked continuous updates, support, and additional features that I needed to be able to put together a successful online presence. At the end of the day, I realized the value in buying a premium theme and how it helped me value my website even more. Plus, places like Creative Market also have a wide range of price points as well for someone who may not have a large budget.

2). Deciding on style

When you start searching for a theme, you are going to quickly realize that there are more than just a couple options. You will be facing over a thousand different theme options. For a lot of my clients, it can be super overwhelming. This is why, I generally speaking offer to go theme shopping for my clients. Here’s how the process works:

  • Start off with getting examples of websites the client likes.
  • Note the favorite elements or similarities between the websites.
  • Put together a list of 3-5 themes that have those elements.

Pretty simple, huh? The biggest thing is that we are never looking for a theme to match a website completely. It is just about pulling some of those favorite elements and finding a theme that matches them. Whether it is a miminalistic theme with a ton of white space or a theme with a lot of images with text, it is important to understand what you are looking for before going and trying to find it.

3). Thinking about the future

The last thing I always mention to my clients when it comes to picking out a theme is that it is incredibly important to focus on your long term goals. Always. While not every rebrand is anticipated, make sure that your theme is going to allow you to accomplish your goals. If you want to have a store, make sure that it will support e-Commerce. If you are looking to have matching landing pages already included, make sure it is included. And do not be afraid to ask the theme developer questions if you are wanting to change something right off the bat or if you are unsure if the theme will meet your needs. They developed it and they will know. 😉


I hope these three bullet points have been helpful to you. While they could be quite obvious, sometimes we over look them because we just get so excited. (I know I have done in the past!) Take this as a word of advice to always sleep on it before clicking that green purchase button.