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Email feeling a bit too transactional?

Building a relationship-first company with email marketing

If your emails are turning stale
Like brown guac from the frig

You’re tired of sending emails that don’t receive much ROI. You’d rather be snacking on Chipotle knowing you’re creating lifetime customers through your emails. (And adding to your bank account.)

While relationships come first in your book, your emails maybe lean more on the transactional side. Your emails may feel a bit more one-sided and don’t feel like a two way conversational street. So how would it feel to have a relationship-first based email marketing strategy that created backend growth on autopilot?

You’ve nailed down your voice so imagine if you could simply hand off your email campaigns to an expert to review AND implement for you. (So you can simply stay in your zone of genius!)

It’s time to bring your emails into the Email Strategy Lab.

Inside of The Email Strategy Lab, you’re getting: 

  • A monthly 20-minute call to get your emails outlined and mapped out so you can effortlessly write your next sequence or set of 8 campaigns. 
  • Two rounds of feedback via Google Docs will give you access to my brain so you can continually improve your emails along the way! (And take your campaigns to the next level!) 
  • Implementation of your completed sequence of 8 campaigns and unlimited email support during current business hours will save you time so you can stay in your zone of genius.

Grab a spot in The Email Strategy Lab for only $750/mo with a 3 month commitment! (And then we go month-to-month after that!)

Here’s some of my clients spilling the guac

Hey, I’m Ashley DeLuca

Over the past 5 years, I have mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it. As a podcaster and keynote speaker, I’m widely regarded as the go-to source for all things email marketing.

I have been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George, and many others. Since starting in the email world, I have also worked with many 6-7 figure businesses ranging from business coaching to health and wellness physical products. You may have heard that I’m obsessed with avocados, sea turtles, and email marketing. (And won’t ever pass up a good cup of coffee!)

Here’s what happens next when we work inside of the lab

  1. You’ll immediately receive an email outlining the best way to communicate with me and the game plan as we start this journey together!
  2. We’re ditching the mile long forms and hand cramps! I’ve set it up for us to hop on a 20-minute call to get this process rolling. You’ll come with some ideas of what you want to outline together and the goal of the sequence/campaigns.
  3. Sit back and relax! I’m currently in the process of stalking (aka intaking) all your current content so I can learn more about you and your business!

If you’ve requested an audit as well, I will be working on completing your audit before our first call. (Which includes looking at your past campaigns, sequences, and tagging/segmentation strategy!) You can book this when you sign up for the Email Strategy Lab!

Grab a spot in The Email Strategy Lab for only $750/mo with a 3 month commitment! (And then we go month-to-month after that!)

Holy guac, I got some Q’s first

Do I have to have [insert # of subscribers] to join?

Nope, you can come just as you are! Whether you have 30 or 5000, you simply need a validated offer and a strong brand message to share!

Do you help me get more subscribers?

My focus is helping you take your current (and new!) subscribers through an intentional customer journey. I’m happy to help brainstorm opt-in and subscriber growth ideas, but it is not my specialty! Depending on the platform, you’re wanting to focus on, I would contact a specialist in that area.

Do you help me strategize my landing pages/sales pages too?

I’m always happy to provide feedback, however I don’t write them or provide specific training or strategy around them. It’s a completely different kind of copy, so I leave it to the copywriting experts. Need a recommendation? Hit me up on Instagram!

Will you audit my entire email marketing account?

If you’re wanting a full account audit, you can request one as an Email Strategy Lab member when you join as an added service. With this audit, we will focus on the high-level main changes you can make to help you intentionally communicate better with  your audience! (And create more sales in the process!) This includes looking at your past campaigns, sequences, and tagging/segmentation strategy which will be shared with you in a Google Doc.

Can you wave the magic wand to increase my open + click rates?

While working together, my clients do see an increase in open and click rates. However, there isn’t just a magical strategy that goes along with it. In fact, it’s more commonly a relationship problem that we work on solving first that helps with your open + click rates.

Will this work for my type of business?

Whether you’re a service, digital product, or e-Commerce business owner, YES! Over the past 5 years, I’ve worked with various types of brands and would love to serve yours too. If you have a unique brand and want to ask, feel free to reach out here and tell me all about it!

What does implementation + email support look like?

Consider me your email marketing partner in this! After you’ve approved the feedback I’ve provided, one of my team members will implement the sequence/ 8 campaigns for you. Email support is for any questions you may have. Whether it be about the outlines I’ve created, how to send a segmented campaign, or my thoughts on how you should tag your subscribers. I’m here to help during my current business hours. Currently I check my email once a day Monday – Thursday.

What if I want you to write the copy for me?

These are priced on a project basis and they start at $2k. Fill out my form here to get a proposal and we can talk the details out. 🙂

How do we track results/ROI from our work together?

During our kick-off call, we establish goals together for us to work towards. It could be a combination of an enrollment goal, engagement goal, or sales goal. You get to choose what our target is and we can plan accordingly from there! (Side note: Everyone’s goal and results vary based on a number of factors.)

What happens after the initial 3 months?

When you join, you are locked in at your current rate as we go month-to-month after the 3 month period. It saves you money in the long run by joining now!

What’s the time commitment involved?

On average, 1 hour for a call + reviewing feedback I provide. Add in 1-2 hours for you to write the sequence/campaign we map out and you’ve got your magic number! (This is average and may vary!) 

What happens after purchase?

Here’s what happens next: 

  • You’ll immediately receive an email outlining the best way to communicate with me and the game plan as we start this journey together!
  • We’re ditching the mile long forms and hand cramps! I’ve set it up for us to hop on a 20-minute call to get this process rolling. You’ll come with some ideas of what you want to outline together and the goal of the sequence/campaigns.
  • Sit back and relax! I’m currently in the process of stalking (aka intaking) all your current content so I can learn more about you and your business!

If you’ve requested an audit as well, I will be working on completing your audit before our first call. (Which includes looking at your past campaigns, sequences, and tagging/segmentation strategy!)

Can I see an example of how you create your strategy/outlines?

Grab my Top 5 Emails and you’ll see an example of how I outline/strategize emails! You can also submit 4 emails to be audited for free here!

What if my question isn’t listed?

You’re more than welcome to submit a question here or hit me up over on Instagram!